JHBI Seminar Square

Successful Marketing Case Study For Jacksonville Hearing And Balance

The Fisher Team launched a broad community awareness campaign to bring into focus JHBI’s advanced medical and auditory services including hearing aids and devices. In order to connect with prospective patients (surgical and nonsurgical), a print and social media plan was developed. It included two community medical seminars presented by J. Douglas Green Jr., MD, FACS, and an audiologist at WJCT. Topics were developed: Navigating the World of Hearing Aids; Tinnitus – Ringing in the Ears. The seminars were supported by two media packages, which included full-page ads in a regional magazine and newspaper. Each video was added as blog posts and shared over multiple social media channels. Social media ad campaigns also supported the events,