The Fisher Web Development Team created a robust website for North Florida’s reproductive medicine leader, Florida Institute For Reproductive Medicine. Our HIPAA-certified professionals meet the challenges of working with patient information. We not only created a high-ranking website, but one that has a donor egg and embryo database. The patients can review the traits of the donor mothers (through a secured portal): photos, education, medical history, eye and hair color, weight, personal interests and talents. The patient can choose a straw of multiple eggs and plan her pregnancies; and her children will actually be siblings. The campaign is rounded out with physician seminars, Google AdWords program, directories and print advertising.