All businesses survive on sales, either selling services, products, or memberships. This responsibility heavily depends on your sales team. Your sales team heavily relies on marketing. The question is, who is bringing leads, sales or marketing? The answer is….smarketing! Let us show you how to empower your team to follow up on the best sales leads.
The alignment of sales and marketing as a cohesive unit is where the magic happens, and lead generation is created and followed through to sales.
Fisher Agency works with your sales team to create better alignment with marketing and speed up the sales funnel process using:
- Google Search Advertising
- Brand Awareness Marketing
- Search Engine Optimization
- Social Media Lead Marketing
- Local Networking
The process of launching lead generation takes about 3 months to lay the foundation. During this time, the sales team is working with our Sales Consultant to align the sales department with increasing the close ratio. These steps are:
“The refinements to our RCM website are making a difference. We are back in the top 2 in Google searches and just received a new account that resulted from an online search the new client conducted. Thank you for being such a wonderful agency partner to our small business. We so appreciate you.”
Mary, I just wanted to give you some follow up data on our site. Since the “facelift” launched, the bounce rate is down 17.4%, session duration is up 4%, # of sessions is up 15%, number of users is up 7% and revenue is on pace to double last year. Thank you for your help and expertise and patience!
Strong Asset Tags
Our web page is seeing a 10 fold increase in traffic. New patient volume this year year-to-date is double last year. We had an excess of 2,000 phone calls [due to the advertising campaign]. Well done and thanks for all your help in getting us to this place
CEO, FABEN OBGYN
I just received my copy of JEA’s annual report. My congratulations to the team responsible for putting it together. The cover photo makes it a very inviting read. The narrative, layout and photography are all very attractive and make the report highly readable. Nice work!
Vice President, Publishing, American Public Power Association