Fisher Agency, one of Jacksonville’s oldest privately-owned design and advertising agencies, announced it has a new majority owner as the company begins its transition to current CEO Erin Gordon. Gordon acquired majority ownership of the agency in 2022, and this new structure lays the foundation for the company’s full transition to Gordon in 2024. Founder Mary Fisher holds the remaining shares and will continue with the company after the transition.
“Solidifying the plan for the future of Fisher Agency was crucial for our clients and employees,” said Fisher, who began the company in 1989. “For more than 34 years, we built an agency that helps businesses large and small, located in Jacksonville and beyond, grow and thrive. The second generation of the agency will continue our legacy of service along with new creatives for our customers’ growth.”
Since merging Savvy Partner, with Fisher Agency in 2020, Gordon expanded Fisher Agency’s expertise as a full-service agency, and designed a new suite of lead generation tools and protocols. She has built a team of 22 experts in lead generation, website development, marketing and branding, and will guide the agency in a new era of results-focused creative campaigns.
“I am honored to continue the marketing legacy of Fisher Agency,” said Gordon, who has been with the company since 2016 and a partner since 2020. “We have cultivated a team of real people that love using their talents to help others, and their fearless innovation is the difference in what helps our clients thrive in the marketplace.”
In its earliest beginnings, the Fisher Agency was initially known as a graphic design studio. Over the past 34 years, it has grown into an award-winning, full-service advertising agency that integrates both traditional and digital mediums and is home to some of the top minds in branding, advertising, lead generation and marketing strategy. It offers a vast array of services that include website development, Google Ads, social media, search engine optimization, retargeting campaigns, graphic design, television, radio, billboards, OTT, display advertising, public and community relations, collateral development and beyond. The agency specializes in healthcare marketing, construction marketing, franchise marketing, hospitality marketing and other industries, and have become a reliable extension of thriving businesses through long-term strategies and trusted relationships. Fisher Agency carries official partnerships or certifications with Yext, GoDaddy, SharpSpring, Pandora, Google and the Jacksonville Chamber of Commerce.
The Fisher Agency has received numerous awards in business, web design, graphic design and pay-per-click campaigns over the years, most recently: Top Advertising Agency, 2023 and 2020, Jacksonville Business Journal; Local Excellence for Advertising, 2023 and 2022, UpCity; Fast 50 Growing Businesses, 2022, Jacksonville Business Journal; Top Web Designer, 2022, Expertise; Top Graphic Design Company, 2022, UpCity; Best Website Design Agency, 2021, Design Rush; #1 Advertising Agency in the 904, 2020, VOID Magazine; and National Excellence for Advertising, 2020, UpCity.
While its mission is to provide results-driven marketing for its clients, Fisher Agency has also developed a name for itself through embracing a happy, healthy workplace for its team members. Mentorship is paramount for the organization, which encourages and supports ongoing education and certifications to keep its team members at the top of the industry. Its team members are comprised of several honorees of the Jacksonville Business Journal’s 40 Under 40, Women of Influence, Leadership Jacksonville, and various entrepreneur awards.
Fisher Agency recently relocated near Tinseltown, at 4540 Southside Boulevard, Building 902 floor 2, Jacksonville, FL 32216.