md news cover

Fisher Agency and Healthcare Marketing

An excerpt from MD News From the Editor column: Does your marketing stink? Take notice because this issue’s cover story subject — Fisher Agency — is experienced in marketing and advertising physician practices. In our cover photo with Mary Fisher is Amit Chokshi, M.D., a local ophthalmologist whose practice Fisher has been marketing for several years. She…

Something lumpy in your direct mail

Lumpy Mail: An Engine for Lead-Generation By Steve Cuno There’s nothing quite like a box or bulging padded envelope in the mail. It makes your inner child hop up and down, tug your sleeve and ask — nay, nag: “What’s inside? Huh? HUH? WHAT’S INSIDE?” This happens even when the package contains something you ordered.…