An excerpt from MD News From the Editor column:
Does your marketing stink? Take notice because this issue’s cover story subject — Fisher Agency — is experienced in marketing and advertising physician practices. In our cover photo with Mary Fisher is Amit Chokshi, M.D., a local ophthalmologist whose practice Fisher has been marketing for several years. She also taught Dr. Chokshi’s staff how to update their own website and what to do to make search engines pick it up, as well as how to track their marketing message with patients.