Hilliard, Fl
Hilliard, Florida, a charming town nestled in Nassau County, offers a distinctive blend of rural tranquility and community spirit, strategically positioned approximately 30 miles northwest of Jacksonville. Geographically, Hilliard is precisely located at coordinates 30.682° N latitude and 81.921° W longitude, placing it within the Eastern Time Zone. The primary ZIP Code serving the area is 32046, which encompasses not only the core township but also surrounding unincorporated areas, reflecting its expansive yet close-knit community structure. While Hilliard does not feature formal “boroughs” or “districts” in the metropolitan sense, its community identity is often delineated by local landmarks and residential clusters, such as the historic downtown area, the neighborhoods surrounding Hilliard Middle-Senior High School, and agricultural zones that define its periphery.
According to our latest data, Hilliard boasts a stable population of approximately 3,250 residents. The demographic profile reveals a median age of 38.7 years, slightly younger than the state average, indicative of a mix of established families and younger professionals seeking a quieter lifestyle. The median household income stands at an robust $63,120, suggesting a comfortable economic environment for its residents. Educational attainment data shows that approximately 88% of adults have a high school diploma or higher, with 18% holding a bachelor’s degree or more. This specific age profile, combined with a robust median household income, indicates a consumer base with disposable income and likely internet savvy. For an **SEO Marketing and Website Design Agency**, understanding these demographic nuances is crucial for tailoring effective digital strategies, as content and advertising campaigns can be specifically targeted to resonate with this age group’s interests and purchasing power, maximizing ROI for local businesses.
The racial composition of Hilliard is predominantly White at 89.5%, followed by African American at 6.2%, and a small percentage of other races and Hispanic/Latino residents. The local economy is traditionally rooted in agriculture and forestry, though it has seen a gradual diversification with an increase in small businesses, retail services, and residents commuting to larger employment centers like Jacksonville. Key local amenities include the Hilliard Public Library, several community parks, and a strong emphasis on local events and festivals that foster community engagement. The town’s proximity to major transportation arteries like U.S. Route 1 and State Road 200/A1A enhances its accessibility, connecting it to regional markets and tourist destinations.
Understanding the local business ecosystem is vital for any external entity. Our data indicates that over 70% of businesses in Hilliard employ fewer than 10 people, highlighting a strong presence of small, independent enterprises. These businesses often serve the local community directly and rely heavily on word-of-mouth and local search visibility. The economic landscape, predominantly characterized by small businesses and agricultural ventures, underscores a unique market. This prevalence of small businesses, many of which are family-owned and lack dedicated in-house marketing teams, represents a significant opportunity. For an **SEO Marketing and Website Design Agency**, this data point highlights the need for localized SEO strategies, Google My Business optimization, and website design solutions that are not only affordable but also highly effective in reaching a local customer base, directly impacting their ability to compete and thrive in the digital sphere.
Furthermore, the town’s commitment to preserving its small-town charm while accommodating managed growth presents unique planning and development considerations. New residential developments are carefully integrated to maintain the area’s character, and local zoning laws reflect a balance between progress and preservation. This measured growth ensures that Hilliard retains its appeal for both residents and visitors seeking an authentic North Florida experience. The town’s relatively low population density, at approximately 150 people per square mile, further contributes to its spacious, unhurried atmosphere, a stark contrast to the bustling urban centers nearby.
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