When a child is diagnosed with cancer, a family’s world flips upside down in an instant. Beyond the devastating emotional toll, the financial strain of medical treatments, travel, and everyday bills can quickly become overwhelming. For over three decades, the Tom Coughlin Jay Fund Foundation has been a vital lifeline for these families. The foundation steps in to cover mortgages, utilities, and grocery bills so parents can focus on what matters most: their child’s health.
At Savvy Partner, we believe that exceptional organizations deserve an exceptional digital presence. That’s why we were absolutely thrilled to team up with the Jay Fund to completely rework their website and maximize their reach online.
Here is a look behind the scenes at how we updated their digital home and unlocked new ways for them to connect with families and donors.
1. Creating a Warm, Welcoming, and Accessible Website
When a parent visits the Jay Fund website, they might be in the middle of a stressful crisis. They don’t have the time or energy to navigate confusing menus or hunt for a hidden application link.
Our main goal for the new tcjayfund.org was clarity and empathy. We streamlined the user experience to ensure two distinct groups could find exactly what they needed within seconds:
- Families Seeking Help: We made the “Get Help” process incredibly transparent, explicitly outlining eligibility requirements and showing parents exactly how to work with hospital social workers to apply for financial assistance.
- Supporters Looking to Give: Whether a visitor wants to donate, become a Celebrity Ambassador, or sponsor a signature event like the Wine Tasting Gala, the path to get involved is now seamless, secure, and intuitive.
We also made sure the site proudly showcases their incredible real-world impact, reminding every visitor that the Jay Fund has provided over $39 million in financial and emotional support to thousands of families since its inception.
2. Expanding Their Reach with a Google Ad Grant
A beautiful website is only effective if the right people can actually find it. To help the Jay Fund reach more families in need and attract new donors across North Florida, South Georgia, and the New York/New Jersey metro areas, we knew we needed to amplify their search engine presence.
To do this, our team helped the Jay Fund set up and optimize a Google Ad Grant.
What is a Google Ad Grant?
It’s an incredible program that awards qualifying nonprofits up to $10,000 per month in free Google Search advertising spend.
By managing this grant, we ensure that when a local family searches for terms like “financial help for childhood cancer” or a philanthropist looks for “childhood cancer charities to support,” the Jay Fund appears right at the top of the Google results page. It’s a total game-changer for driving high-quality traffic to their site without dipping into their hard-earned donation funds.
Proud to Be in Their Corner
Working with the Jay Fund team has been a true honor. Every element of this project. from the revamped layout to the Google Ad strategy, was designed to echo the foundation’s core mission: to be there for families tackling the unthinkable.
We are incredibly proud to play a part in helping this amazing organization continue its life-changing work for many years to come.
Are you looking to revamp your website too? Contact us today.
