SpineWell Acquisition Marketing & Healthcare Rebrand

Reimagining Patient Experience: How Fisher Agency Led the SpineWell Rebrand

When Nathans Family Chiropractic set out to expand its footprint and evolve into a multi-location healthcare brand, the leadership team knew they needed more than just a new name—they needed a strategic transformation. That’s where Fisher Agency stepped in.

As an established leader in healthcare branding, Fisher Agency guided the organization through a comprehensive rebrand process, culminating in the launch of SpineWell—a sophisticated, patient-centric brand built to grow with its practice and resonate with a modern, wellness-driven audience.

The Vision: Growth with Purpose

Nathans Family Chiropractic had earned a reputation for compassionate care and clinical excellence. But with expansion on the horizon, the team recognized the need for a refreshed identity—one that could scale seamlessly across new locations while appealing to a broader patient demographic.

The goal was clear: elevate the brand to reflect a higher-end patient experience while maintaining the warmth and trust that had built its loyal base.

Discovery-Led Branding

Fisher Agency facilitated a multi-day Discovery Phase with SpineWell’s leadership to deeply understand the practice’s mission, differentiators, patient personas, and growth goals. This collaborative process uncovered powerful insights that shaped every decision moving forward.

Through branding workshops and strategic consultation, we identified key attributes that would define the new brand:

• Elevated professionalism

• Personalized care

• Trustworthy expertise

• A clean, modern aesthetic

• Wellness-focused storytelling

From Concept to Clinic: A Strategic Rebrand Rollout

Armed with clarity and purpose, our creative team developed a complete rebrand solution—from naming to execution. The new brand identity, SpineWell, reflects a commitment to holistic spine health and whole-person wellness. Every touchpoint was designed to inspire confidence and comfort, from the moment a patient discovers the practice online to their in-office experience.

Key deliverables included:

• Brand Name and Tagline Development

• Visual Identity Design: luxury-inspired logo, calming color palette, elegant typography

• Patient Messaging and Voice Guidelines: focused on empowerment, expertise, and well-being

• Website Redesign: optimized for SEO, accessibility, and user experience

• Print & In-Clinic Materials: appointment cards, signage, welcome kits, and more

A Lasting Impression

The result? A brand that not only reflects the high standards of care but positions SpineWell as a premium healthcare provider ready for regional growth. With its polished identity and purpose-driven messaging, SpineWell is now equipped to expand into new markets with a strong, cohesive brand foundation.

Healthcare Branding with Heart

At Fisher Agency, we understand that rebranding a healthcare provider is about more than good design—it’s about trust, transformation, and long-term success. The SpineWell project is a testament to what’s possible when branding is rooted in strategy, collaboration, and a clear vision for the future.

Ready to elevate your practice or health system? Let’s create a brand that patients believe in and remember.