FSCJ’s College Education Brochure Design

Fisher Agency Develops Bold Education Branding Campaign for FSCJ’s New Bachelor’s Program

As Florida State College at Jacksonville (FSCJ) expands its academic offerings to include an enhanced bachelor’s degree program, Fisher Agency was proud to lead the charge in developing a bold, modern brand campaign to promote this exciting new direction. Tasked with creating a comprehensive suite of education branding assets, our team at Fisher brought strategy, storytelling, and visual design together to help FSCJ reach and engage a new generation of students.

Positioning FSCJ as a First-Choice Destination

FSCJ’s bachelor’s program was designed with career advancement in mind—offering flexible, affordable pathways to in-demand careers. Our goal was to elevate FSCJ’s brand perception from a starting point to a long-term academic partner. Through research, collaboration, and creative strategy, we built a campaign that speaks directly to working adults, transfer students, and first-generation college-goers.

Visual Identity with Impact

We refreshed the brand’s creative look to reflect confidence, accessibility, and momentum—key attributes of today’s upwardly mobile student. Our design system featured:

• A bold, modern color palette rooted in FSCJ’s established brand

• Dynamic student photography highlighting diversity and real-world success

• Modular templates for digital, print, and social platforms to maintain brand consistency across all channels

Every piece of creative was designed to convey the energy and professionalism of the bachelor’s program while remaining approachable and inclusive.

Messaging That Motivates

Fisher Agency crafted campaign messaging that focused on empowerment and practical outcomes. Taglines such as “Advance with Confidence” and “Your Degree. Your Future.” positioned FSCJ as a launchpad for career growth. Messaging pillars included:

• Affordability and flexibility

• Real-world relevance and workforce readiness

• Community connections and support for adult learners

We kept the student experience front and center, helping prospective students see themselves thriving at FSCJ.

Multi-Channel Marketing Strategy

To reach target audiences where they live, work, and scroll, we deployed the campaign across an integrated media mix:

• Digital Advertising: Meta, YouTube, and Google Display

• Out-of-Home: Billboards and bus shelters across Jacksonville

• Social Media Content: Featuring alumni success stories and program features

• Direct Mail & Email Marketing: Targeted by academic history and career interests

• On-Campus Materials: Banners, posters, flyers, and branded program guides

The assets were built for flexibility, allowing FSCJ to scale the campaign across multiple platforms while maintaining a cohesive brand voice.

Measurable Momentum

Since launching, FSCJ has seen significant growth in interest and applications to the bachelor’s programs. The campaign not only increased awareness—it repositioned the institution as a long-term academic and career development partner. At Fisher Agency, we take pride in helping educational institutions connect with the communities they serve—and we’re honored to support FSCJ’s mission of accessible, future-focused education.

Ready to Launch Your Next Big Idea?

Whether you’re expanding academic offerings, refreshing your brand, or reimagining your recruitment strategy, Fisher Agency brings 35+ years of creative leadership to help you make an impact. Let’s talk about how we can bring your vision to life.