Effective Marketing Doesn't Cost You Money… It makes you money.

A well thought-out marketing campaign:

• Produces sales leads
• Reduces selling costs and time
• Makes selling easier
• Enhances credibility with existing clients
• Introduces old clients to new products and services
• Increases employee morale
• Makes it easier to recruit good employees
• Intimidates and eliminates the competition

Elements of effective marketing;

Objective: To generate new leads or generate awareness to existing customers.

Distinctiveness: The more distinctive your marketing is, the more memorable it will be.

Consistency: Uniformity in style and content, the new buzzword for this is “Branding”.

Frequency: Many clients’ memories are short-lived. The firms they remember are the ones that contacted them last, either through advertising or sales calls.

Mix: Promotional activities should be a marketing mix of advertising, public relations, networking.

Cost efficiency: The focus of every promotional effort should not be on what works, but instead on what works best and is the most cost-efficient.

And finally: When your marketing is frequent, consistent and cost-effective, it doesn’t cost you money. It makes you money.

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