The more distinctive your marketing is, the more memorable it will be.

Uniformity in style and content, the new buzzword for this is “Branding”.

Many clients’ memories are short-lived. The firms they remember are the ones that contacted them last, either through advertising or sales calls.

Promotional activities should be a marketing mix of advertising, public relations, networking.

The focus of every promotional effort should not be on what works, but instead on what works best and is the most cost-efficient.

When your marketing is frequent, consistent and cost-effective, it doesn’t cost you money. It makes you money.