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A well thought-out marketing campaign:

  • Produces sales leads
  • Reduces selling costs and time
  • Makes selling easier
  • Enhances credibility with existing clients
  • Introduces old clients to new products and services
  • Increases employee morale
  • Makes it easier to recruit good employees
  • Intimidates and eliminates the competition

ELEMENTS OF COST-EFFECTIVE MARKETING

1

OBJECTIVE

To generate new leads or generate awareness to existing customers.

2

DISTINCTIVENESS

The more distinctive your marketing is, the more memorable it will be.

3

CONSISTENCY

Uniformity in style and content, the new buzzword for this is “Branding”.

4

FREQUENCY

Many clients’ memories are short-lived. The firms they remember are the ones that contacted them last, either through advertising or sales calls.

5

MIX

Promotional activities should be a marketing mix of advertising, public relations, networking.

6

COST EFFICIENCY

The focus of every promotional effort should not be on what works, but instead on what works best and is the most cost-efficient.

7

AND FINALLY

When your marketing is frequent, consistent and cost-effective, it doesn’t cost you money. It makes you money.

WE SPECIALIZE IN

Fisher Agency specializes in Healthcare Marketing, Professional Services Marketing, Financial and Insurance Marketing, Business-to-Business Marketing, Corporate Real Estate Marketing, Commercial and Residential Building and Development and Transportation, Logistics, and franchises. If you are interested in growing your business, call a Jacksonville FL marketing firm that has been around for 33 years: 904-398-3699 x 1. 
Contact us for a no-cost one-hour consultation
HEALTHCARE
PROFESSIONAL
FINANCIAL
REAL ESTATE
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