Effective Marketing Doesn't Cost You Money… It makes you money.
A well thought-out marketing campaign:
- Produces sales leads
- Reduces selling costs and time
- Makes selling easier
- Enhances credibility with existing clients
- Introduces old clients to new products and services
- Increases employee morale
- Makes it easier to recruit good employees
- Intimidates and eliminates the competition
Elements of effective marketing;
Objective: To generate new leads or generate awareness to existing customers.
Distinctiveness: The more distinctive your marketing is, the more memorable it will be.
Consistency: Uniformity in style and content, the new buzzword for this is “Branding”.
Frequency: Many clients’ memories are short-lived. The firms they remember are the ones that contacted them last, either through advertising or sales calls.
Mix: Promotional activities should be a marketing mix of advertising, public relations, networking.
Cost efficiency: The focus of every promotional effort should not be on what works, but instead on what works best and is the most cost-efficient.
And finally: When your marketing is frequent, consistent and cost-effective, it doesn’t cost you money. It makes you money.
The Mary Fisher Design team was professional, creative and comprehensive. The end result was a complete rebranding with a new company name, logo, letterhead, business cards, website, and other sales and marketing material. Mary Fisher Design exceeded all of my expectations. The market’s enthusiastic response to our new corporate brand has been more than acceptable, it’s been exceptional.
Matthew Walsh
AVi Cargo
www.avicargoinc.com