Fisher Design and several of Jacksonville’s top marketing professionals were honored to participate in a benefit for the family of Kent Lindsey of Lindsey Films, who lost his battle with cancer this year. Our challenge was to create a brand: logo, banner, tickets and signage to be used on all of the marketing pieces. The branding needed to exemplify the life of Kent Lindsey, and meet the approval of a committee of about 20 of our marketing peers. The brand also needed to motivate people to attend this musical celebration of Kent’s life and contribute to the benefit. The Gratitude Café branding (as the event was named) had undertones of rock and roll, family, and humor, the very essence of Kent’s life.

The benefit was a huge success and raised over $75,000 for the cause. After all, that is what great marketing collaboration does.