Glossary

A

• Advertising
• Accessibility
• A/B Testing
• Adaptive Web Design

B

• Branding
• Brand Management
• Behavioral Segmentation
• Brand Positioning
• Buyer Persona
• Bootstrap Framework
• Back End Development
• Bootstrap
• Breakpoints
• Box Model

C

• Content Marketing
• Customer Relationship Management
• Consumer Behavior
• Competitive Advantage
• Customer Profiling
• Competitive Analysis
• Customer Acquisition
• Css
• Content Management System
• Cross Browser Compatibility
• Conversion Rate Optimization
• Color Theory
• Call To Action
• Content Strategy
• Cognitive Load
• Click Through Rate
• Customer Experience
• Client Server Model
• Cascading Style Sheets
• Css Variables
• Css Frameworks
• Css Animations

D

• Direct Marketing
• Digital Marketing
• Distribution
• Demographic Segmentation
• Data Analysis
• Demographics
• Distribution Channels
• Domain Name System
• Design Patterns
• Dom
• Document Object Model

E

• Email Marketing
• Executive Summary

F

• Front End Development
• Flexible Grid Layout
• Flexible Images
• Fluid Layout
• Foundation Framework
• Frontend Development
• Flexbox

G

• Geographic Segmentation
• Geographics
• Grid Layout

H

• Html
• Hypertext Transfer Protocol
• Human Computer Interaction
• Heuristic Evaluation
• Hypertext Markup Language
• Html5
• Hyperlink

I

• Implementation Plan
• Information Architecture
• Interaction Design
• Inheritance

J

• Javascript

K

• Key Performance Indicators

L

• Layout Design
• Less

M

• Market Segmentation
• Marketing Strategy
• Marketing Plan
• Marketing Research
• Marketing Communications
• Marketing Management
• Marketing Mix
• Marketing Ethics
• Market Research
• Marketing Analytics
• Marketing Automation
• Mass Marketing
• Marketing Communication
• Market Analysis
• Market Trends
• Market Size
• Market Share
• Marketing Budget
• Marketing Objectives
• Mission Statement
• Marketing Goals
• Marketing Audit
• Mobile First Design
• Media Query
• Markup Language
• Media Queries

N

• Niche Market
• Navigation Design

O

P

• Product Management
• Public Relations
• Pricing
• Promotion
• Psychographic Segmentation
• Product Differentiation
• Psychographics
• Product Development
• Product Positioning
• Pricing Strategy
• Promotion Strategy
• Performance Metrics
• Prototype
• Prototyping
• Persona
• Progressive Enhancement
• Progressive Web App
• Properties
• Pseudo Classes

Q

R

• Return On Investment
• Responsive Web Design

S

• Sales
• Social Media Marketing
• Search Engine Optimization
• Segmentation Variables
• Segmentation Criteria
• Stp Marketing Model
• Swot Analysis
• Sales Strategy
• Sales Forecasting
• Screen Resolution
• Semantic Html
• Selectors
• Specificity
• Sass

T

• Target Market
• Typography
• Task Analysis
• Touchscreen
• Transitions

U

• User Interface Design
• User Experience
• User Centered Design
• Usability
• User Research
• User Testing
• User Persona
• User Interface
• User Journey

V

• Value Proposition
• Visual Design
• Viewport

W

• Website Design
• Web Accessibility
• Web Development
• Wireframe
• Web Hosting
• Web Standards
• Web Browser
• W3C
• Web Page
• Web Server
• Web Typography
• Web Forms
• Web Design

X

Y

Z