Healthcare Physical Therapy Centers Rebrand

Client: Ambassador Physical Therapy

Category: Healthcare Branding

Date: November 2024

Todd Koos owner of a multi-location physical therapy center in Charlotte, shared his vision and mission to live as an ambassador of faith through his business, dedicated to helping people in pain. He had made the bold decision to rebrand his successful practice to align with this mission and sought our help.

From that call, we both knew we were destined to work together. A few months later, the Fisher Agency guided Todd’s entire leadership team through the Discovery Phase and crafted a brand-new identity that captured his vision.

“Great Experience for both myself and our team. The Fisher Agency asked great questions, listened to our needs/wants, adjusted to our likes and dislikes throughout the process and ultimately gave us an amazing product. I love it, my team loves it and we feel very optimistic about our future at Ambassador Physical Therapy. I cannot Thank You enough for exceeding my expectations in this process!!!” – Todd Koos

Ambassador Physical Therapy: A Rebrand Rooted in Faith & Healing

In the ever-evolving world of healthcare, staying relevant and connected to the communities served is a cornerstone of success. Physical Therapy Centers, a trusted name in rehabilitative care, has taken a bold step into the future by rebranding as Ambassador Physical Therapy. This transformation is more than a name change; it’s a renewed commitment to providing exceptional care, fostering patient relationships, and embracing innovation across multiple locations.

Why the Rebrand?

The name “Physical Therapy Centers” has served the organization well for years, but as the practice expanded and diversified its offerings, it became clear that a fresh identity was needed. The term “Ambassador” was chosen to reflect the clinic’s mission of advocacy and representation for its patients—championing their health, wellness, and recovery journeys. The rebrand signals a promise to deliver personalized care while acting as a trusted partner in every patient’s healing process.

A Unified Vision Across Locations

With multiple clinics across the region, Ambassador Physical Therapy ensures that every location operates under the same guiding principles of compassion, expertise, and community focus. The rebrand unites all branches under a cohesive identity, streamlining operations and ensuring a consistent patient experience regardless of location. From urban hubs to suburban neighborhoods, the name Ambassador symbolizes a uniform standard of excellence.

What Patients Can Expect

For existing patients, the rebrand will be a seamless transition. They can expect the same quality care they’ve come to trust, delivered by the same dedicated team of professionals. However, the rebrand also brings exciting new elements:

  1. Enhanced Services: Expanded physical therapy offerings, including sports rehabilitation, geriatric care, and post-operative recovery programs.
  2. Modernized Facilities: Updates to clinics to reflect the fresh, inviting aesthetic of the new brand.
  3. Improved Accessibility: A redesigned website and patient portal for easy appointment scheduling, access to resources, and communication with providers.
  4. Community Engagement: Increased involvement in local health initiatives, workshops, and events to educate and empower communities.

A Look Ahead

Ambassador Physical Therapy’s rebrand marks the beginning of a new chapter, one focused on leading the way in patient-centered care. By redefining their identity, the clinic is positioning itself to not only meet but exceed the expectations of modern healthcare consumers.

“This rebrand is our way of saying that we’re not just here to treat injuries—we’re here to advocate for a community of hope,” says Todd Koos, CEO of Ambassador Physical Therapy.