Account Strategist
Tess Chalifour-Drahman is a marketing strategist who thrives at the intersection of storytelling, strategy, and smart execution. With a background that spans destination marketing, arts and culture, and higher education, she brings a sharp instinct for audience behavior and a knack for turning complex ideas into campaigns that actually resonate.
Before joining the agency world, Tess led marketing initiatives for Visit Jacksonville, where she produced national-facing campaigns and customized marketing assets to support convention and tourism growth. Earlier, she directed marketing, social media, and communications at the Cummer Museum of Art & Gardens and spent over a decade at Columbia University and The Juilliard School in New York City, helping lead branding, digital, and audience engagement and entrepreneurial initiatives at a university setting.
Known for being both creative and pragmatic, Tess enjoys digging into complex challenges, shaping clear strategies, and bringing ideas to life in ways that feel authentic, engaging, and results-driven. In her spare time, you can find her dreaming up her next family vacation, reading the latest and greatest in literary fiction, and sneaking snacks into the movie theatre.