Client: Neo Electric
Category: Website design and development
Date: April 2023
Neo Electric was initially founded in 2005 in New Jersey as a commercial electrical company. Over time the company expanded to New York and grew into a residential electrical service provider. Today, our headquarters is located in St Johns, Florida, and provides both residential and commercial for Florida, New York and New Jersey.
Fisher Agency provides Neo Electric with new branding and website design development.
The brand development team at Fisher Agency supplied Neo Electric with a complete brand strategy including positioning the brand, name development, creative direction, brand implementation and website development.
Our leadership team worked with Neo Electric to develop a name that has rich ties to the family back in Sicily, Italy. We dove into the history of Sicily discovering that it was a new city of Italy and so the name Neo was born.
After our team developed the brand strategy and brand guidelines, our team developed a website that was aligned with these guidelines and directives.