Hotel Rebrand Logo Design Vervana

The Hotel Vervana At Bennington

Client: Paradise Inn

Category: Hotel Rebrand

Date: May 2024

Come along with us on the journey of how we rebranded a 1960s hotel with renovations and hotel rebrand design poised for future growth.

Nestled amidst the scenic beauty of Bennington, Vermont, Paradise Inn has stood as a beacon of hospitality since its inception in the 1960s. With a rich history steeped in local lore and Civil War heritage, the hotel has long been a cherished landmark in the community. However, as times evolve, so too must businesses adapt to meet the changing needs and aspirations of their patrons. Thus, the recent decision to embark on a rebranding journey marks a pivotal moment in Paradise Inn’s storied legacy.

The vision behind the rebranding effort is one of reverence for the past coupled with a steadfast commitment to future growth and prosperity. The new owners recognize the importance of honoring the hotel’s heritage while simultaneously revitalizing its identity for the modern era. As such, the naming process was approached with careful consideration and thoughtful reflection.

Hotel Rebrand Case Study of The Hotel Vervana

Transforming Tradition: The Rebranding Journey of Paradise Inn in Bennington, Vermont

After much deliberation, the name “The Hotel Vervana at Bennington” was chosen, symbolizing a harmonious blend of tradition and innovation. “Vervana” pays homage to the vibrant energy and natural splendor of Vermont, evoking images of lush landscapes and idyllic vistas. It serves as a nod to the hotel’s scenic surroundings while also signaling a fresh beginning for the property.

Central to the rebranding effort is a desire to celebrate the legacy of Paradise Inn’s previous owners and their contributions to the community. Through subtle nods to the hotel’s history and the Civil War era, the redesign seeks to honor the past while embracing the future. From antique furnishings and historical artifacts to themed decor inspired by the hotel’s roots, every detail has been meticulously curated to evoke a sense of nostalgia and reverence.

Moreover, the rebranding initiative extends beyond mere aesthetics, encompassing a comprehensive revitalization of the hotel’s amenities and offerings. From enhanced dining experiences to modernized accommodations and state-of-the-art facilities, The Hotel Vervana at Bennington is poised to set a new standard of excellence in hospitality.

As the rebranding journey unfolds, the community eagerly anticipates the unveiling of The Hotel Vervana at Bennington and the promise of a bright future ahead. With its timeless charm, rich history, and unwavering commitment to excellence, the hotel stands as a testament to the enduring spirit of Vermont and the enduring legacy of Paradise Inn.