Fisher Design has a team of professional social media experts located in Jacksonville FL
Social media is essential for generating leads and driving targeted traffic to your website.
Whatever your industry, segment, and audience, a substantial portion of your customers and leads are on social.
It’s all in the numbers…
Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.
Among 18 to 49-year-olds, 79 percent use Facebook; 18-29-year-olds use Instagram 67 percent; 30-49-year-olds at 47 percent.
Even among Americans 50 and older, 68 percent are social media users. According to a recent Pew Research Center.
Social media can also boost your website’s Google ranking or SEO (search engine optimization).
By sharing your landing page, lead page, and blog articles, you can easily improve your search rankings by having a sound content strategy. Posting and resharing content on social media will help your website move up in organic search.
Social media marketing can help you understand your audience.
Part of what makes social media channels an effective marketing tool is an interaction you can have with your audience.
You can gain insight into their daily lives and behaviors, and answer important questions such as:
- What products are they buying and why?
- What hobbies do they have?
- What posts do they share?
- What websites do they visit?
When you understand your customers, you can customize your content, products, customer pain points, and services based on your findings.
An active social media presence will help build relationships with your audience (clients and prospects).
Nowadays, customers don’t want to be pitched to — they want engagement. When you stop seeing social media as a way to pitch to your customers and start seeing it as a way to connect with them, it can transform your business.
You can help customers by answering their questions, entertaining and informing them with relevant content, and connecting over shared interests.
A strong social media presence builds brand loyalty.
When you’re engaging with your audience on social media, you’re building connections and rapport. You’re taking the time to provide your followers with useful information, help, and entertainment, without asking for anything in return.
Only 2% of your audience will see your posts if you are not doing ads or boosting posts.
On January 12, 2018, Mark Zuckerberg announced that users should “expect to see more from friends, family, and groups” and less from “businesses, brands, and media”. This has a lot of businesses that were focusing just on Facebook posting a bit worried. Organic reach on Facebook business accounts has declined significantly since the new algorithm rolled out. Currently only 2-5% of your business Facebook “likes” see your business posts. Therefore, you will need to put a little money behind your social media with ads and boosted posts.
Social media ads allow targeting and retargeting.
Social media platforms offer highly targeted ads, which can be customized around your customers’ needs. Facebook ads, for example, can target customers by factors like age, location, education level, industry, and even user behavior. A study by Wordstream calculated the average cost per click (CPC) for a Facebook Ad across all industries and found $1.72 to be the benchmark number. That is pretty darn affordable.
Your competition is already social.
If you don’t have a social media presence, it’s as if you don’t exist. Social media marketing helps level playing field. No marketing tool or technique plays a bigger role in influencing your brand perception than social media.
Do you want to see your search engine rankings climb, gain more website traffic, and increase your leads?
We’ll get you on the path to success.
Give us a call, (904) 398-3699 x 1, and leave your social media marketing challenges to us so that you can do what you do best, run your business.
Services (HIPAA Compliant)
- Social Media Platforms
- Google My Business
- Paid ads
- Pixel creation/implementation tracking code (Facebook/LinkedIn)
- Set-up Ad Manager platform (Facebook/Instagram/LinkedIn)
- Social media management
- Set-up Business Manager platform (Facebook)
- Create/post/share social content
- Spam removal
- Custom images
- Social media analysis